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entrer  … French for “to enter.”

entrer is a marketing company that leverages revolutionized interactive navigation.

Have you ever wondered
… where a store is in the mall or outlet mall?
… which stores in this mall have a specific item?
… where’s the bathroom in this mall?
… what food options are in this airport and how do I get there from where I am?  Is it close to my gate?

entrer will resolve these most basic issues that we’ve simply accepted as norms.  Although most malls have a directory, the first question is where is this directory?  After you find it and go through the wait of being able to approach it, the next question is the where is the “You Are Here” dot on the directory.  Then, you need to find where the “You Are Here” dot is related to your current location.  Wouldn’t you like an app on your phone to simply allow you to search for cufflinks, for example, list all of the stores that have cufflinks, and show you an interactive directions as it relates to your current location.

entrer’s target customer is the brick and mortar businesses.  As entrer’s meaning instruct, enter … come inside!  We want draw business to your the actual brick and mortar store by marketing in an interactive way.

How It Works

For Retailer

Become an entrer partner

  • Sign an agreement with entrer to pay 5% of the full pre-tax purchase amount.
  • Upload your advertisement to the entrer site for free.
  • Accept payments through the entrer app.

For the consumer

  • Download the entrer app … soon available
  • Pay for your purchases through the entrer app
  • Receives 1% of the full pre-tax price on a VISA gift card in the loyalty program.  VISA card is sent after at least $10 is earned.  Please keep this card as additional loyalty dollars will be added to this VISA gift card.
  • Encourage you to use it at participating stores as much as you can.

About

entrer

The concept behind entrer came when I was in the Galleria in Houston trying to exchange a pair of sneakers that were the wrong size for my nephew.  I’d bought these sneakers from Finish Line in Austin and chose the wrong size.  I was trying to complete this task quickly and enjoy my short out of town getaway.  Of course, the size of the Galleria is huge, and I couldn’t find this Finish Line.  The first sneaker store that I found was FootLocker, and I stopped there to get instructions to Finish Line – its competitor.  Not only am I in the competition’s store, I’m also in a line waiting to simply get directions to another store.  That’s when this thought came to mind … Wouldn’t it be awesome if I could have an app that guided me to Finish Line?

Since this time, this idea has grown in so many ways.  Not only does this app include navigation and search feature, it will transform the shopping experience through the usage of augmented reality.  As you’re shopping or just walking through the mall or airport or train station or ship, etc., you’ll get pop-ups and points for each store that you check into.  This can provide a game while you’re doing real shopping. You’ll then have action where there is no action now.  Stores will essentially come to life … with information that draw you inside their store.

Cruise ships will have the ability to offer intelligence for learning where everything is on the ship.  If you’re like me, you only learn where everything is on the last couple of days on the ship.  Sometimes, you feel lost and turned around, but with entrer, you’ll have intelligence to help you navigate the ship … still with augmented reality interaction … with simple alerts as “Remember that BINGO starts in 15 minutes and you’re 5 minutes away from its location.”

One of the most interesting things is that marketing is NOT an exact science which means that marketing spend doesn’t provide an exact Return on Investment.  Just think of the many pieces of advertisement that you receive in the mail.  Most often, you’ll simply stand by the trash and put those advertisements straight in the trash.  What about online advertisement or e-mail blast?  Their success is measured on how many clicks that happened.  However, clicks do NOT equate to a purchase.  TV and radio advertisement are very expensive and have great viewers but are equally non-exact on its effectiveness.  Businesses have accepted these low attach rates as the norm.  With entrer, we will allow businesses to upload their advertisements to our systems for free.  We want to enable business to give the end user the same experience as the advertisement but without the printing cost … as a matter of fact, even uploading to our system is free.  The only time that a payment is made to entrer is when an actual purchase is made.  This removes the guessing on whether the advertisement was effective.  And as encouragement for the consumer to leverage all that’s in entrer, entrer (not the business) will give loyalty dollars to the consumer on the generic VISA gift card that can be spent anywhere.  As a consumer, you want the best specials, but currently, you must be on lots of e-mail distribution lists.   Although you really don’t want hundreds of e-mails in your e-mail inbox, you really don’t want to miss out on the specials either. Additionally, you might get loyalty points, but it’s specific to that store.  With entrer, you’ll be able to see all of the different specials from the stores.  Additionally, you’ll be able to have loyalty dollars on your VISA that you can spend anywhere.  You can pay a utility bill with the points.

At entrer, our true goal was to scratch where it truly itches … from a retail side and consumer side.  We are trying our best to tune into that station of WII FM … What’s In It For Me?  We believe that we’re getting closer and closer to answer this question for both the retail and the consumer.

entrer … Sensible Marketing Leveraging Interactive Navigation … Come On In!

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